Jeni Oye
A Go To Market Strategy Framework for Scalable, Sustainable Growth
A Go To Market (GTM) Strategy describes who your target customer is for a given product offer, how you intend to attract and convert...
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For organisations that want to grow,
take on the world, and go big.
About GoBig
GoBig helps organisations work out how to grow - whether that be identifying new market opportunities, co-creating your growth strategy, defining your go-to-market strategy, or improving acquisition and retention. We work with you to articulate your aspiration and the outcomes you strive for.
Areas of expertise
Growth via new markets, products, services, ecosystems, or partnerships
Go-to-market strategy and execution
Customer strategy and customer experience
Product strategy
Pricing and monetisation
Conversion and retention optimisation
Values we work by
Clarity
Insight and cut-through over noise and complexity.
Bold
Challenge, be curious, ask hard questions, and tell it how it is.
Vision + Pragmatism
Have a big vision but be prepared to deliver.
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